Audit a product claim before publishing

Duration: 75 seconds
Recorded: 14 September 2026

00:00 — Title
A deterministic structure score is useful, but it cannot verify whether a product claim is true. Educational demonstration; no customer-result claim.

00:06 — Public method
Start with a source-of-truth sheet, then compare every product claim with the visible draft.

00:14 — Demonstration facts
This is a fictional demonstration input, not customer data. Six catalog facts are approved: recycled nylon, 18 L capacity, 8 kg maximum load, a sleeve up to 13 inches, city-commute use and hand-wash/air-dry care. No evidence is provided for “100% waterproof” or “lifetime guarantee.”

00:23 — Deliberately unsafe draft
The draft includes both unsupported claims, while also using clear buyer context, measurements and a trade-off.

00:31 — Structure score
The local deterministic product-description scorer gives the draft 100. That means ten writing checks passed; it does not mean the claims are true. No AI model is called.

00:41 — Fact review
Manual review catches the problem: there is no source for “100% waterproof” or “lifetime guarantee.”

00:49 — Correction
After removing the unsupported claims, the structure score remains 100. The safety improvement came from evidence review.

00:58 — Final rule
Use both checks. A structure score can guide clarity, wording, measurements and buyer context. Fact verification requires every claim to match a catalog field or another supporting source.

Public guide: https://citelift.app/guides/product-facts-shopify-html-audit
Public scorer: https://citelift.app/tools/product-description-scorer
The Alpine Daypack fact sheet and both descriptions are explicitly fictional inputs created for this demonstration.