Why asking twice can change the links you see

Duration: 70 seconds
Recorded: 14 September 2026

00:00 — Title
How to read one retained comparison from Citelift’s 48-answer consumer pilot. Educational demonstration; no customer-result claim.

00:05 — Public study
The public study retained 48 answers: 12 questions × two consumer platforms × two fresh conversations.

00:14 — Aggregate result
Across all 24 repeat pairs, no pair had exactly the same visible URL set.

00:23 — Retained comparison
APP-01 asked: “Which fabrics should I compare for a lightweight summer overshirt?” In the ChatGPT consumer interface, the first retained answer showed eight visible text-link URLs and the repeat showed six.

00:31 — Shared destinations
Only two URLs appeared in both answers. The other destinations changed.

00:39 — Calculation
Jaccard overlap is shared URLs divided by the combined unique set: 2 ÷ 12 = 16.7%.

00:48 — Practical use
Fix the question and settings, start fresh conversations, save visible URLs, and repeat before calling a link persistent.

00:57 — Limitation
This is a one-day convenience sample. It does not measure citation accuracy, rankings, sales, or Citelift’s effect.

Public guide: https://citelift.app/guides/repeating-buying-questions-chatgpt-claude
Public derived row: APP-01, apparel, chatgpt, 8, 6, 2, 12, 0.166667 from repeat-overlap.csv. The full answer text remains private under the study’s published disclosure.