# Shopify blog launch checklist

URL / theme or blog app / reviewer / checked date:

## Before publication

- One useful buyer question and a justified page type.
- Correct blog, title, visible author and publication setting.
- Facts matched to source records; examples labeled when fictional.
- Search title, description and stable handle reviewed.
- Descriptive headings; jump links verified when present.
- Appropriate image alternative text and mobile layout.
- Product links open the intended variant and market.
- Tracking parameters follow the selected analytics method.
- Structured data agrees with visible content.
- Draft structural audit complete; its limits understood.

## After publication

- Open the actual URL while signed out.
- Confirm the blog is reachable from store navigation.
- Recheck links, assets, metadata, dates and author.
- Record indexing status separately from publication.
- Record query/click evidence with dates and filters.
- Keep site actions, credited orders and causal claims separate.
- Retain failed AI requests separately from valid negative answers.

Outstanding issue / owner / next check: