# Shopify blog content brief

Replace every bracketed field. Keep unknowns marked as unknown; do not invent missing catalog facts or source support.

## Assignment

- Working title: [title]
- Buyer question: [one exact question]
- Primary intent: [learn / compare / choose / buy or find]
- Audience and situation: [reader and context]
- Page job: [one decision this page helps make]
- Assigned URL: [canonical URL or planned handle]
- Primary keyword phrasing: [phrase]
- Close variants handled on this page: [variants]
- Nearest existing page: [URL or none]
- Decision: [create / improve / merge / leave alone]
- Definition of done: [observable reader outcome]
- Out of scope: [questions this page will not answer]
- Owner: [name]
- Target publication date: [YYYY-MM-DD]

## Verified catalog facts

| Product or collection | Exact fact | Controlled source location | Checked on | Owner | Status |
| --- | --- | --- | --- | --- | --- |
| [name] | [fact or unknown] | [Shopify record, supplier record or other controlled source] | [YYYY-MM-DD] | [name] | [approved / needs review / do not use] |

## Claim and source ledger

| Proposed scoped claim | Primary source URL and title | Relevant support in your own words | Date or revision | Limits | Approver | Status |
| --- | --- | --- | --- | --- | --- | --- |
| [claim] | [source] | [support] | [date] | [category, geography or product limits] | [name] | [approved / needs review / do not use] |

## Short answer

[Answer the buyer's exact question in a self-contained paragraph. Use only approved facts and claims.]

## Outline

### [H2 section]

- Reader sub-question: [question]
- Point to establish: [point]
- Approved facts or sources: [references to tables above]
- Eligible products and reason: [product and evidence-based fit]
- Internal destination: [URL and proposed anchor text]
- Do not say: [unsupported, prohibited or out-of-scope wording]

## Link plan

| Role | Destination URL | Proposed anchor and placement | Owner | Status |
| --- | --- | --- | --- | --- |
| [product / collection / supporting article / incoming link] | [URL] | [anchor and section] | [name] | [planned / added / checked] |

## Media plan

- Featured image source and rights: [details]
- Product images allowed: [controlled asset locations]
- Required diagrams or video: [details or none]
- Alt-text facts: [visible details only]
- Media hold condition: [condition]

## Search listing

- Page title: [unique descriptive title]
- Meta description: [plain-language reason to open the page]
- URL handle: [short stable handle]

## Approval and hold rules

- Product-truth approver: [name and scope]
- Claims or compliance approver: [name and scope]
- Editorial approver: [name]
- Hold publication when: [specific conditions]
- Final approval recorded on: [YYYY-MM-DD]
- Live URL checked on: [YYYY-MM-DD]
- Next fact review: [YYYY-MM-DD or trigger]

## Post-publication review

- Intended query attached to page: [query]
- Search Console review date: [YYYY-MM-DD]
- Product-link check date: [YYYY-MM-DD]
- Update, merge or redirect trigger: [condition]
- Notes: [observations without unsupported causal claims]